Welcome to SEMA Search FAQ—your guide to getting the most out of the ultimate online destination for automotive aftermarket products. Whether you’re a car enthusiast, aftermarket brand, or reseller, here’s everything you need to know to explore, connect, and grow on SEMA Search.
What is SEMA Search?
SEMA Search is the digital hub for the automotive aftermarket—designed to mirror the SEMA Show floor layout and bring that experience online. It's a product discovery engine, a brand showcase, and a buyer connection tool all in one. Use it to:
- Browse products by category, vehicle type, or brand
- Find where to buy from verified resellers
- Discover featured brands, trending products, and industry news
- Explore new releases, promotions, and innovation across the aftermarket
Who is SEMA Search for?
SEMA Search is built for everyone in the automotive aftermarket ecosystem:
- Car enthusiasts and DIYers looking for trusted parts and products
- Professional builders and customizers sourcing parts for projects
- Manufacturers and brands ready to showcase their products
- Retailers, eCommerce stores, and jobbers wanting to reach high-intent buyers
- Media and trendwatchers staying current on what's hot in the aftermarket
How can I use SEMA Search as an enthusiast or builder?
You can:
- Search for parts by category, product type, or brand
- Click to see where to buy from authorized resellers
- Discover special offers, new product releases, and what’s trending
- Stay in the know with our industry news section
Want more? Consider joining the SEMA community! Visit www.SEMA.org/plus to sign up as an enthusiast member and get involved with the automotive culture year-round.
I'm a brand—how can I get my products listed on SEMA Search?
If you're a manufacturer or brand in the automotive aftermarket, your products can appear on SEMA Search by becoming a SEMA Data member. Follow these steps:
- Go to www.SEMAData.org
- Sign up as a supplier
- Once approved, you’ll work with our expert data team to prepare your data
Being a SEMA Data member also gives you access to valuable tools to manage, enhance, and distribute your data to resellers.
What if my brands already are in SEMA Data but not showing on SEMA Search?
To appear on SEMA Search, your brand must meet our Data Excellence Standards—ensuring the product information we display is accurate, complete, and useful to buyers. Only brands that have achieved Gold or Platinum Data Excellence status within the past two years are eligible to be featured.
If your data currently doesn't meet these standards, we're here to help!
👉 Click Here for support in improving your data quality and getting your brand visible on SEMA Search.
I run a store or online shop—how do I get listed as a reseller?
If you’re a reseller, distributor, or eCommerce business, you can appear on the "Where to Buy" section for products by registering through SEMA Data.
Here’s how to join:
- Visit semadata.org/resellers
- Sign up as a reseller and request access to the brands you sell
- Once approved, your store will appear in the product listings on SEMA Search
All RESELLERS note: pop into PIMS and make sure your store locations and business logo are up-to-date!
Why should I use SEMA Search instead of other parts websites?
SEMA Search is powered by verified industry data from SEMA Data, connecting you directly to the source—manufacturers and their trusted resellers.
- It mirrors the SEMA Show layout—easy to navigate and familiar
- You’ll find only trusted brands, accurate specs, and real sellers
- It’s a curated environment, not cluttered with knock-offs or guesswork
- Features include industry news, seasonal promos, featured brands, and more
- It’s designed to keep the entire industry connected in one place
How do I navigate SEMA Search?
Start from the homepage and:
- Click the search icon on the top bar and try out our state-of-the-art SEMA SEARCH
- Enhance your search by entering a vehicle into the Garage
- Explore using the Shop by Category layout
- Check out Featured Products, Promotions & Offers, and News sections
- Click “Where to Buy” to find a store near you or online
- Use our powerful filters to narrow results
What is SEMA—and Why It Matters to You
SEMA (Specialty Equipment Market Association) is the driving force behind the automotive aftermarket industry—uniting manufacturers, resellers, builders, and enthusiasts through innovation, advocacy, and opportunity. Being part of the SEMA ecosystem means you're plugged into a powerful network of trusted brands, cutting-edge products, and passionate professionals.
Why Join the SEMA Ecosystem?
- Credibility & Trust – Be part of a respected network of verified brands and businesses
- Exposure & Visibility – Get featured at the SEMA Show and on SEMA Search
- Data Power – Share or access clean, standardized product data
- Business Growth – Reach more resellers, buyers, and enthusiasts
- Advocacy & Support – SEMA advocates for automotive rights and small business success
- Community – Join a passionate culture of builders, creators, and innovators
- Innovation Hub – Access trend reports, market data, and new technologies